“Many people are uncomfortable with the label ‘the arts’ and associate it only with either the visual arts or ‘high art’, such as ballet or opera. (…) At the same time, most people in this country have active cultural lives and value opportunities to be creative.” These two sentences were not taken from the Gulbenkian Foundation's study on the cultural habits of the Portuguese. They were taken from Arts Council England´s Let's Create document, which presents its strategy for the 2020-2030 decade. In the Portuguese context, the former sentence sounds very familiar; the Gulbenkian study does not confirm the latter, but it could be a wish. Will it…?