Showing posts with label audiences. Show all posts
Showing posts with label audiences. Show all posts

Saturday, 22 June 2019

First thoughts on the National Plan of the Arts



There were two occasions for a first appreciation of the National Plan of the Arts (NPA): its public presentation, on 18 June, and the reading of the document. I'll start by sharing my thoughts on the first.


The room where the presentation took place was packed. Many colleagues, journalists, people representing private organisations that support the cultural sector and the arts. One could feel the good mood and the expectation, mixed with some distrust (“Will this be it?”). I believe that that moment of encounter and everything one felt in the air was a positive sign that the sector is made up of professionals who are still very much interested and ready to get involved in a common effort that may value, support and strengthen their work and their contribution to society.

Saturday, 14 July 2018

“Whites only”: would you go in?




There are two recent incidents which made me think. They are lessons learnt and they influence my way of evaluating situations and making professional and personal decisions.

Monday, 11 June 2018

Discussing the decolonisation of museums in Portugal

Photo: Maria Vlachou


I love museums. I love them for what they are; I love them for what they are not, but can be; I love them for their potential. I especially love them because of the work developed by a number of colleagues around the world so that museums may adapt to new realities, remain or become relevant for people, and even reinvent themselves. I particularly love them lately because of the controversies they cause or face, pushing our thinking and practice forward.

Sunday, 28 January 2018

TS Elliot, a terrible hip-hop artist

A photo of the project Contratempos in the This is PARTIS programme.

The Guardian recently wrote about a critique by poet Rebecca Watts, entitled “The cult of the noble amateur”, where she attacks the work of a cohort of young female poets considering it “the open denigration of intellectual engagement and rejection of craft”. The text resulted in a very interesting, and welcome, debate regarding the value of “high” and “popular” poetry. The answer of Scottish poet Don Patterson (winner of the TS Elliot award and publisher of two of the young poets in question) was captivating: " You don’t have to like what people do, but I think you measure it against its own ambitions. Otherwise it’s like saying TS Eliot was a terrible hip-hop artist. True, but so what.”

Saturday, 13 January 2018

What Maria Matos means to me (or, why did I sign the petition)


On December 17, 2017, the newspaper Público published an interview with the Councilor of Culture of Lisbon, Catarina Vaz Pinto, where it was announced that "[the theatre] Maria Matos (MM) will have a very different programming model, with longer running periods and a greater concern in attracting audiences, in order to be profitable". The news was surprising to me, to say the least. I would say more, I remember that, as I read, I felt a kind of physical pain.

Tuesday, 4 April 2017

To charge or not to charge: the data



As far as I am aware of, decisions to charge or not to charge and how in Portuguese national museums are never based on research. Those who scrap admission fees do it in the name of “democratisation” and “accessibility” and state that the loss of income is not significant (never mentioning how much it is, though). Those who reinstate them usually speak of the need to generate some income.

Although previous research and summative evaluation is not part of our practice in Portugal, this is not the case in other countries. And even though we seem to lack our own specific data, we can always learn from the experience and shared knowledge of others.

Saturday, 4 February 2017

Looking for sandy ground


"Free access to museums for under 30s", one reads in portuguese newspapers. The measure was approved in parliament yesterday. 

"Can anyone explain to me the logic of under 30s?", asks a Brazilian colleague.

"Is it to stimulate young families, like couples with small children?", replies another colleague. "Is it because it was found that unemployment is higher among the under 30s?"

Is it worth looking for the logic? Was there a logic? Was the measure based on any management report? Was it based on some audience survey? Were the professionals of the sector consulted? Are there concrete objectives that can be evaluated in one or two years’ time?

Sunday, 30 October 2016

MAAT, a generator of expectations

Image taken from the website of MAAT.
I am still amazed at the way the recently inaugurated MAAT - Museum of Art, Architecture and Technology, designed by Amanda Levete, is integrated into the landscape. When I approach that area or when I cross the bridge from Lisbon, I always expect to see a huge building overlapping or hiding the Central Tejo power plant. But no... The Central Tejo still emerges majestically and the new building stands at its side as a smooth and fluid note.
My first contact with the new museum was back in June. In fact, it was the reopening of the "old" museum (Museum of Electricity in Central Tejo), after its renovation, and the MAAT brand was launched. Afterwards, I followed the campaign for the inauguration of the new building and I read some interviews of the museum director, Pedro Gadanho, thus forming an initial opinion / expectation. The various criticisms that arose with the opening of the building, as well as some discussions with colleagues, brought me more "food for thought", just like my first visit to the new building.

Sunday, 24 July 2016

Managing museums: a portuguese case

"Panels of St. Vincent" at NMAA (image taken from the National Museum of Ancient Art Facebook page)

The claim of a new legal status, of a special status, by the National Museum of Ancient Art (NMAA) in Lisbon has resulted in a very healthy debate among museum professionals in Portugal, especially (and unfortunately) after the announcement of the Minister of Culture that this status will actually be given to the museum. Independent of our criticism, positive or negative, of this case and this process, there is no doubt that we owe this very necessary debate to the NMAA, its director, António Filipe Pimentel, and to the entire museum staff*.

Tuesday, 19 July 2016

Guest post: Social role of museums; new migrations, new challenges, by David Fleming

Photo taken from Twitter @IcomOfficiel

Quote from our MOOC (Massive Open Online Course):

“This course has opened my eyes. Never before thought of museums as being harbingers of change in anything.”

The same person wrote later:

“Yes, my opinion has changed and I’m much more convinced that museums have a positive role to play in achieving and enhancing social cohesion. I had been stuck in my ‘sixties experience of the passive museum, storing items for the mere sake of storage. Today they are put to use to make a positive difference in the world.”

Tuesday, 12 July 2016

Guest post: The ethical museum, by David Fleming

Image taken from Twitter @IcomOfficiel
I would like to begin by quoting from Janet Marstine’s book entitled The Routledge Companion to Museum Ethics (2011, page xxiii):

“The traditional museum ethics discourse…is unable to meet the needs of museums and society in the twenty-first century”.

I will continue by quoting the statement on ethical behaviour that my Trustees at National Museums Liverpool (NML) discussed just last week:

NML statement on ethical considerations

In several areas of our work, as we find ourselves more and more reliant on funding from other than our own democratically-elected Government, NML’s commitment to behaving in an ethical manner at all times is leading us to consider carefully what decisions we should make.

Wednesday, 22 June 2016

Government reflections on access to culture

"MAP - The chartography game", a performace by the association A PELE (image taken from the website of the National Theatre D. Maria II)

The Culture White Paper (published by the Department for Culture, Media and Sports in March 2016) sets out how the British government will support the cultural sector in the coming years. It’s the first document of its kind in 50 years and the second ever published in the UK.

The document opens by quoting British Prime Minister, David Cameron, who states: “If you believe in publicly-funded arts and culture as I passionately do, then you must also believe in equality of access, attracting all, and welcoming all.”

Sunday, 29 May 2016

First in our hearts

Image courtesy of the National Museum Soares dos Reis
How could we define the 'first' museum? Is it the one that best fulfills its mission? Or the one thar comes first to mind when you hear the word 'museum' (every marketeer’s dream)? Is it the one that has the biggest collection or the one that has the best collection? Is it the one that makes more exhibitions? Is the 'first' museum the one that produces a lot of news for the media, but continues to work for the same elite? Or is it the one that rarely makes the news, but works to diversify its 'elites'? Which one deserves to be considered 'first'? And who assigns the 'primacy', the museum to itself or the audiences, actual and potential, that benefit from its action?

Saturday, 7 May 2016

So what?

“So what?”. A frequent question/reaction concerning our field, whether verbally expressed or secretly thought. It’s a legitimate question and one we are rarely available to discuss.

Rembrandt Harmenszoon van Rijn, "Retrato de Marten Soolmans" e "Retrato de Oopjen Coppit" (imagem retirada do jornal Telerama)

When I had first read the news about the joint acquisition by the Louvre and Rijksmuseum of Rembrandt’s Portrait of Marten Soolmans and Portrait of Oopjen Coppit, for €160 million, I didn’t exactly think “So what?”, but rather “Why?”. Why these two paintings? Why all that money? Once I tried to understand a bit better the importance of the paintings (whatever importance that might be, within the context of art history or any other), I was most often confronted with the adjective “rare”. The portraits are “rare”, being exhibited in public was extremely “rare, etc. etc. This brought up even more questions: Rare how? Why should they be seen more often? Why did these two public museums make such a huge (financial and collaborative) effort to acquire them?

Sunday, 6 March 2016

Recent past

Exhibition "Return - Traces of Memory", Lisbon

A few weeks ago I read Lily Hyde’s text Living Memory II, questioning the construction of narratives out of recent historical events. In this case, the armed conflict in Eastern Ukraine and specifically in the town of Slavyansk. A bit more than a year before, Hyde had talked to the Slavyansk Museum director, Lilya Zander, who was already collecting Trophies from an incomprehensible war. At that time, the museum director had said that “Our job is to tell the history of our region”, adding that “the museum is not trying to show ‘for’ and ‘against’. We’re trying to show the facts.”

Sunday, 17 January 2016

Monday, 19 October 2015

The traps

National Coach Museum, Lisbon (image taken from Boas Notícias)

Last month, it was reported by several newspapers that in the first four months of the new National Coach Museum in Lisbon there were a number of accidents due to deficiencies in the architectural design. By 'deficiencies' I mean solutions adopted (or, if you prefer, architectural elements created) which become traps for the users of the space (yes, they exist).

Sunday, 20 September 2015

Intellectual access and not an easy way out


All too often, the promotion of intellectual access by some in the cultural sector is discarded as ‘dumbing down’. Recently, I read the following in Rob Riemen’s “The eternal return of fascism”:

“In the culture of this society [the mass-society; our contemporary society] there is an ongoing trend towards the lesser, the lowest level, because this is where one finds most things people can share. This is exactly why university education indicators are levelled down, so that ‘everyone’ can study and obtain a degree. And the same will apply to the arts, because they will have to be accessible to all, not only in what concerns tuition fees, but also at the level of comprehension. After all, the fiercest indignation is directed towards what is difficult. Because what is not understood immediately by everyone is difficult, that is ‘elitist’ and therefore undemocratic.” (my translation from Greek)

Monday, 11 May 2015

One good idea, two responses and some lessons



It’s 125 years since Vincent Van Gogh’s death. Starting May 3 and for 125 days, the Van Gogh Museum in Amsterdam will be answering 125 questions regarding the painter, his life and his work. The museum invites anyone interested to ask a question to send it through their website and a page especifically created to present the results of this Q&A (watch the promotional video and visit the webpage).

Monday, 23 March 2015

Philippe de Montebello revealed


I´ll say it right in the beginning to get it over with: yes, I got upset reading Philippe de Montebello's two statements regarding the issue of restitution in the book “Rendez-vous with art” (p. 54 and p. 208). Having said that, the rest of the book is absolutely charming! A beautiful, inspiring, surprising series of conversations between Montebello and art critic Martin Gayford, revealing the man behind the art historian and long-time director of the Metropolitan Museum of Art.

Following these conversations, we feel an urge to look and to look better, even if it is only a photo in a book – hoping, of course, to be in front of the original one day... As Montebello himself puts it: “(...) nothing can replace the experience, the very physical sensation of being surrounded and engulfed in the actual space.” (p. 51)

Probably one of the most touching moments comes right in the beginning of the book, where Montebello answers Gayford’s question about that single moment, that single experience that may have led him to a life in the arts. Montebello shares with us that very special moment, when he was 15, and his father took home André Malraux’s “Les Voix du Silence”. And suddenly, there was Uta...

“She was Marchioness Uta in Naumburg Cathedral and I loved her as a woman (...) with her wonderful high collar and her puffed eyelids, as though after a night of lovemaking” (p.10; image taken from Wikipedia)

I was left thinking: would he have ever put this on a museum label? How many people would have looked, looked better, looked more, should they had read something like this about a statue?

Montebello goes on to admit something we rarely hear from curators, but which is true about most museum visitors: “I have found that when I have forced myself – often with the help of curators – to look at things about which I was indifferent or that even repelled me, I discovered that, with a little knoweldge, what had been hidden from me became manifest.” (p. 59)

What kind of knowledge is needed for this ‘epiphany’ to occur, one might ask. Not facts about the artist’s life, not a detailed and dry description of stylistic elements; not in the first place, not for the non-specialist visitor (the majority, that is, of museum visitors). One seems to find all the answers in Freeman Tilden’s “Interpreting our Heritage”: “What lies behind what the eye sees is far greater than that which is visible” (p.20); (...) “the  purpose of interpretation is to stimulate the reader or hearer toward a desire to widen his horizon of interests and knowledge and to gain an understanding of the greater truths that lie behind any statement of fact” (p. 59); (...) “Not with the names of things, but by exposing the soul of things – those truths that lie behind what you are showing your visitor. Nor yet by sermonizing; nor yet by lecturing; not by instruction, but by provocation” (p.67).

Another couple of examples from Montebello’s book might illustrate these points:

“(...) it’s utterly delighftul. The shoe flying off into the air, heading for the statue of Cupid at the side, that enchanting tree so frothy and unlike a real tree: it’s all like a décor de théâtre, a theatre set. This is a gorgeous painting about having a good time and about which one doesn’t have to think very hard, just abandon onself to the sheer pleasure it provides: a picture I’d have no trouble at all living with.” (p. 81, Jean-Honoré Fragonard, The Swing, 1767; image taken from www.thebingbanglife.com)

“(...) I then focused on the deep burn marks at the bottom of the frame, obviously made by votive candles, confirming that this was indeed a devotional picture. Just a few additional details resuted from close examination, not the least of which was that the picture was in impeccable condition, a rare thing when it comes to Trecento gold-ground pictures, as most works have suffered greatly over time, mostly I’m afraid at the hands of restorers.” (p.65, Duccio di Buoninsegna, Madonna and Child, c.1290-1300; image taken from www.theopenacademy.com)

“But I am happy just to enjoy the expression on Adam’s face, so sweet, and the way he is holding the apple branch – it is not a fig leaf – with two fingers, as well as the foliage required to cover his nakedness. Dürer has so engagingly endowed his classically inspired figures with tender sensuality; and I love Eve, Venus-like with her pretty Nürnberg fräulein’s face. You see: no art history, just my own very personal response.” (p124, Albrecht Dürer, Adam and Eve, 1507; image taken from www.pictify.com)

I don’t believe most people visit museums looking for an art history lesson on their panels and labels – or physics or music or any other discipline for that matter (some do, of course, and their needs are equally legitimate, but museums usually cater for them with various other means). People do not visit museums looking for someone to tell them what they should feel or think either, as defended by Alain de Botton in Art is Therapy (Rijksmuseum), where one finds labels such as this: "You suffer from fragility, guilt, a split personality, self disgust. You are probably a bit like this picture" (regarding Jan Steen's painting The Feast of Saint Nicholas). I think that most of us are first of all looking for something that can be meaningful to us, something that may delight us, surprise us, make us feel good or richer or more conscious of ourselves and of the world. Many of us are looking for stories, stories of other people, human beings we can connect to - either those depicted or those wishing to share their knowledge with us.

Deciding which story to tell is not an easy choice for a museum; writing it in a clear and concise way is equally difficult. But it is not impossible, as Montebello shows us in his book, where he abandons his ‘institutional self’ and manages to share his enormous knowledge as an art historian in a simple and human way that is meaningful and relevant for many more people. It is not impossible, as Paula Moura Pinheiro shows us every week in her TV programme “Visita Guiada” (Guided Tour), where we discover that curators and art experts in Portugal are fascinating people, able to share with us much more than the facts usually presented on labels and make us wish to know more, to visit the museum, to be able to see the object - or to go back and see it again, after what has been revealed to us).

It is possible. It is a question of choice and skill. It doesn’t lack scientific content and it communicates.


“I’m not sure I would be thrilled because I am so focused, so absorbed and captivated by the perfection of what is there; that my pleasure – and it is intense pleasure – is marvelling at what my eye sees, not some abstraction that, in a more art historical mode, I might conjure up. It’s like a book that you love and you simply don’t want to see the movie. You’ve already imagined the hero or the heroine in a certain way. In truth, with the yellow jasper lips, I have never really tried to imagine the missing parts.” (p.8, Fragment of a Queen’s Face, New Kingdom Period, c. 1353-1336 BC, Egypt; image taken from the Metropolitan Museum website)

More on this blog





More readings

Philippe de Montebello and Martin Gayford (2014), Rendez-vous with Art. Thames and Hudson