"Free access to museums for under 30s", one reads
in portuguese newspapers. The measure was approved in parliament yesterday.
"Can anyone explain to me the logic of under
30s?", asks a Brazilian colleague.
"Is it to stimulate young families, like couples with
small children?", replies another colleague. "Is it because it was
found that unemployment is higher among the under 30s?"
Is it worth looking for the logic? Was there a logic? Was
the measure based on any management report? Was it based on some audience
survey? Were the professionals of the sector consulted? Are there concrete
objectives that can be evaluated in one or two years’ time?






