Practicing, non-catholic

Photo taken from the website of the newspaper Expresso.

A cultured person for me is not someone with a deep knowledge on a number of subjects, someone who reads books, who goes to museums and to the theatre, who travels and knows the world. A cultured person for me is someone who does all this and more and tries to put his knowledge and experience into practice in order to help reconstruct the world, a better world. Being a cultured person is not something that comes naturally to us humans. It is a daily mental and practical exercise against our inner barbarity, against our ignorance.

Who are you?

I hold strong impressions from the walls of the underground in London (and other cities), a fundamental platform for one to keep up-to-date with the city’s cultural offer. Now, imagine what would happen if all those cultural organizations, competing among themselves and with other entities for people’s attention, did not consider carefully their visual identity so that they would stand out immediately and make a connection both with interested and especially distracted individuals.