Saturday, 6 June 2026

It's the playbook, stupid!


“He was, rather, an opportunistic, America-first, anti-immigrant, anti-labor, racist politician with few scruples, for whom power and popularity mattered more than ideology.”

“He saw how easy it was to garner headlines by attacking progressive plays as “un-American’.”

"He saw that scaring people (your children are being indoctrinated and Black men want to sleep with your daughters) was a lot more effective than the arduous and consensus-building business of legislating.”

Although the mention of America will allow readers to understand which country this is about, I am also sure of two things:

  • You wouldn’t guess the year
  • Today, all of us, coming from different countries, we can see here the description of a number of populist and also far-right politicians.

This is why it’s called “The Playbook”.

So, the year is 1938. Congressman Martin Dies, the politician described aboved, is heading the Un-American Activities Committee (also known as The Dies Committee). The Committee’s main target was the Federal Theatre Project. It was the only Works Progress Administration project, within President Roosevelt’s 1930 New Deal, to be eliminated.

One reads in James Shapiro’s preface that, between 1935 and 1939, the Federal Theatre Project, headed by theatre professor Hallie Flanagan:

  • Staged over a thousand productions in twenty-nine states seen by approximately thirty million Americans, two thirds of whom had never seen a play before.
  • Offered both classic theatre plays (like Shakespeare) and contemporary plays on issues that mattered to Depression-era audiences (slum housing, racism, flood control, food and drugs, tuberculosis, the threat of fascism, war).
  • Employed, at its peak, over twelve thousand struggling artists (among whom, Orson Welles and Arthur Miller would soon be famous).
  • Established the "Negro Units" to support Black actors and playwrights.
  • Brought entertainment to work camps where those hiking trails were being dug; children's plays on touring trucks; works in foreign languages to reach immigrants; free theater to asylums, orphanages, hospitals, prisons, and veterans' homes.
  • Revived playgoing in rural states where the movies had all but ended it.
  • Took theatre to ten million listeners a week through radio broadcasts.

Is Shapiro’s words, “It was the product of a moment when the arts, no less than industry and agriculture, were thought to be vital to the health of the republic and deserving of its support. (…) Its closing would have a lasting impact on American cultural life, and, inevitably, on the resilience of the nation's democracy, for the health of democracy and theater, twin-born in ancient Greece, has always been mutually dependent.”

It was fascinating and, at the same time, so hard to read this book. To once again confirm that the playbook exists, we know it and, still, we tend to relativise the warning signs when we see them. References to “a mainstream press more interested in selling papers than in investigating unsubstantiated claims” (p. 219-220); to a young congressman from Illinois named Everett Dirksen who “recognized how much savage comedy and newspaper coverage could be extracted from stringing together the titles of Federal Theatre plays and reading them aloud, punctuated by sarcastic commentary” (p.252 – I shuddered, as it brought to my ears the voice of far-right Lisbon Municipal councillor Margarida Bentes Penedo reading the names of artists in the programme of Teatro do Bairro Alto, whose artistic director’s contract was not to be renewed); to Dies shattering protections and violating rights “in ways that no one had dared before”, while the fact that administration officials “did not push back on obvious falsehoods and insinuations (…) gave him confidence to press even further.” (p.237) – all this rings a bell today, one we choose not to hear for some time. Like others did before us.

There is individual and collective responsibility in this, there always is. Malcolm Cowley, literary editor of The New Republic, writing in 1941 about the termination of the Federal Theater Project said that one could blame "the newspapers and magazines that attacked it" or the "congressmen who hated it so much that they refused to be told the truth about it" or even with "the bureaucrats in Washington who were quite willing to sacrifice the project so long as their own jobs were saved". But Cowley put the blame on himself as a writer and on his readers, who liked the project, went to some plays, but when it came under attack, did “not exactly nothing, but not really enough to matter.” (p. 259)

There are mainly two issues on my mind: this individual and collective responsibility; and the words we use when trying to avoid hearing the bells ringing.


In a text I wrote back in February, Canaries in the coalmine and democracy fitness, I was questioning the quality of our democracy and a number of signs I consider early warnings regarding its deterioration, inspired by an article in The New York Times entitled  “How will we know when we have lost our democracy?. I shared a list of common everyday problems and attitudes which show how we relativise and normalise authoritarianism – we can also call it “contempt of the spirit of democracy”. Reading more recently an interview with Hélène Landemore, author of “Politics without politicians”, she defends that in the 18th century ee invented a form of legitimate oligarchy based on popular consent. Power is not truly shared equally, but it’s concentrated at the top (among the wealthy, the educated, people with connections and a certain psychological predisposition to want to rule). Landemore argues that democracy isn’t actually broken, we’ve just been doing it wrong. We should give it a thought, both individually and collectively.

As we try to adapt to (or not to bother about) the early warnings, it is essential to acknowledge how we also manipulate the language we use in order to make things sound nicer or less threatening. A few days ago, I heard the leader of the far-right Portuguese party – the main opposition party in the parliament – pushing for a constitutional revision and stating that we shall have a “neutral” constitution, “free of ideology”. This might not surprise us coming from that politician, but it does become more concerning when we hear it from cultural agents ("We don't want ideological or political pressure" in Lisbon's culture”). As this is yet one more cultural war we are going through, words matter. Praising “neutrality” and “freedom from ideology” at this point means erasing what “others” think and goes against one’s own beliefs, eliminating dialogue, critical thinking and freedom of expression – silencing those who don’t share one’s worldview. All too often, politicians these days use the argument that they were elected and that they represent some kind of majority. From Aristotle to Landemore, we have been repeatedly warned about this. We should see it for what it is, we should say the words that truly define it.

In this sense, it was interesting to see four scholars from Griffith University (Brisbane, Australia) questioning a familiar expression in the arts, ‘social cohesion’ – and actually placing it in quotation marks. They quote Hugh de Kretser, president of the Australian Human Rights Commission, who argued that social cohesion is a ‘loaded and coded term’ that ‘sounds positive but can be used to mean conformity and assimilation’; “an implied instruction to not talk about things that make people uncomfortable, like racism or injustice”. The four scholars see in this as a different set of meanings where ‘social cohesion” becomes a concept around consent, coercion and control. In this context, ‘social cohesion” was invoked in order to implement a number of acts of censorship in the Australian cultural sector, among which, Creative Australia’s rescission of Khaled Sabsabi’s Venice Biennale selection, the Adelaide Festival cancelling Randa Abdel-Fattah’s invitation to Adelaide Writers’ Week or the National Gallery of Australia covering Palestinian flags in an artwork for ‘security reasons’. Lecturer Samuel Cairnduff and lawyer Greg Barns named this “Cultural McCarthyism” and it currently conditions artistic freedom in Australia and other democracies.

This is a cultural war. It is about individualism and community; physical needs and spiritual values; fear and trust; material goods and poetry; the capacity to be free. Reading about the Federal Theater Project makes one wonder: if we know what the playbook says (and we certainly do), how is it possible that we still haven’t created our own?

 

More readings

Maria Vlachou, Has it become “essential “to control” Culture?, in Público, 12.3.2026 (translated from Portuguese)

Rob Riemen (2011), The eternal return of fascism (published in Dutch and translated into Greek, Portuguese, French and Croatian)


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